Brand Background

  • With over 0 brands
  • Over0million members
  • More than0stores in total
  • Covering more than0 cities nationwide

The China Renowned Innovation Group

Plateno Group is one of enterprises in China with most profound impact on innovation. Focusing on the field of experiential consumption and initially upholding the philosophy of Brand first in China hotel industry, Plateno Group aims to build and operate new brands based on consumers' real demands and preference. Adhering to the vision of Connect all the good experience, Plateno Group connects the unique brands in variety of areas including hotels, apartments, shared offices and art charity platforms, to deliver enriched life experiences to consumers. With over 20 brands and more than 140 million members in membership platform, Plateno now possesses a total number of 5,800 hotels in over 470 cities across China, and is keen on branching out into Southeast Asia, Europe, Africa and other overseas markets. In September 18th 2015, Plateno Group strategically cooperated with Jinjiang, becoming China's first hotel group which made its way into the world's top 5. Up to now, Plateno has become the second largest international hotel group in the world.


Corporate vision

Connect a nice experience
Focus on innovation in experience consumption
Create a diversified brand with value resonance
Create a wonderful life experience for consumers